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Commercial intelligence for Google Cloud ISVs

Know exactly who to sell to, why, and how to approach them.

Stop spending time deciding who to call.

Most ISVs on Google Cloud Marketplace are choosing targets with LinkedIn, ZoomInfo, and gut feel. That misses committed spend, co-sell timing, and how GCP procurement actually works.

Research doesn't close deals. Conversations with the right accounts do.

20 high-fit accounts beat 2,000 cold leads

Every account is analysed through a Google Cloud Marketplace GTM lens:

ACCOUNT FIT
  • Why it's a strong commercial fit.
  • Technologies already in use.
  • The most likely buyer.
EXECUTION
  • Recommended commercial approach.
  • Whether involving Google through co-selling makes sense.
  • Priority score.
A ready-to-run playbook for each account you should target.

The roadmap to faster revenue.

From strategy to execution, with a ready-to-run playbook at the end.

1

Discovery

30-minute deep dive on your product, ICP, and Marketplace positioning.

2

Analysis

We score and rank enterprise accounts against GCP fit signals.

3

Playbook

You get a ready-to-run commercial playbook for each target account.

4

Execute

Your team sells. We already did the targeting work.

PILOT PROGRAM

Validate before you scale.

Start with 20 carefully analysed target accounts and a ready-to-run playbook. No long-term commitment.

  • See how your team uses the intelligence
  • Validate the quality of the research
  • Decide whether to scale

FAQ

Do you guarantee sales?

No, and we'd be skeptical of anyone who does. We guarantee every account is researched, prioritised and selected because it shows strong commercial and technical fit with your product.

Is this a generic prospecting workflow?

No. You get a ready-to-run playbook with fit rationale, buyer hypothesis, and a recommended approach - including when co-sell makes sense.

Do you replace our sales team?

No. We handle the targeting and research. Your reps stay in the conversations.

Why Google Cloud only?

Because selling through Google Cloud is different. Committed spend, co-selling, procurement through Marketplace and Google Cloud account relationships all influence how enterprise software is bought. We specialise in that ecosystem.

What is co-sell?

Co-sell means pursuing a deal together with Google's sales team. Use it when you're targeting a strategic Google Cloud customer, when your customer is asking to close the deal through the Marketplace, or you need an introduction your team can't get alone. Not every deal needs it — but for the right accounts, it's one of the fastest paths to yes.

What is committed spend?

Committed spend is what large enterprises agree to spend on Google Cloud over a set period. Marketplace purchases can count toward it, so your deal often doesn't need new budget approval. For ISVs, that means faster procurement — and a reason to prioritise accounts with GCP commitments.

Stop leaving revenue on the table.

Get a sample playbook for your product: who to target, why they fit, and how to run the commercial approach.